Aimpexx, a Nigerian logistics and supply chain company, has launched Godofreda, a digital sourcing platform that connects African traders directly with verified manufacturers worldwide, eliminating traditional middlemen and addressing trust challenges in cross-border trade.
The company said the platform allows buyers to discover, verify and order products from factories through a social media-style interface built around short-form video content, live product demonstrations and integrated ordering.
The launch comes as Nigerian importers continue to grapple with foreign exchange volatility, rising freight costs, and tighter profit margins, thereby increasing demand for more transparent and efficient sourcing channels to reduce supply chain costs.
Olayanju Ifeoluwa, founder and chief executive officer of Aimpexx, said the platform was inspired by his own experience of losing a shipment while sourcing goods internationally.
“Every African who has ever sent money abroad and then prayed knows exactly why we built this,” he said. “I lost a container to learn what this market loses every day. Not the money but the trust. Godofreda exists so that the next person does not have to pay that price.”
Ifeoluwa said Africa participates in approximately $1.4 trillion in annual trade flows but remains largely dependent on foreign-controlled trade infrastructure.
“Roughly $1.4 trillion moves in and out of Africa every year, and almost none of it moves on rails we built,” he said. “Africa has always been on the map of global trade. We were just never the ones holding the pen.”
According to Aimpexx, the platform was developed to solve one of the biggest barriers facing African importers: the lack of trust between buyers and overseas suppliers.
“For decades, the distance between African traders and a factory floor in Guangzhou has been measured not in kilometres but in trust,” the company said in a statement. “Money moves first. Goods move later, if they move at all. Somewhere between the two sits an agent whose reputation is the only guarantee anyone has.”
Unlike conventional business-to-business marketplaces that rely on static catalogues, Godofreda enables manufacturers to publish video feeds showcasing their products, allowing buyers to follow factories, watch live product launches and place orders within the same application.
The company said Godofreda is built on Aimpexx’s existing logistics and fulfilment network rather than operating solely as an online marketplace. Aimpexx currently maintains operations in Lagos, Nigeria, and Guangzhou’s Liwan District in China, where it has established supplier relationships and provides sourcing, inspection, manufacturing coordination and shipping services.
The company stated that every manufacturer and vendor listed on the platform undergoes verification before being approved. The platform also incorporates payment processing, transparent pricing, buyer protection and real-time shipment tracking from factory to final delivery.
“We are not making it easier to buy from China. We are making it safe to,” Ifeoluwa said, adding that the company’s focus is on solving the verification challenges that have historically undermined confidence in international sourcing.
Beyond serving African buyers, Aimpexx said the platform also offers manufacturers direct access to African markets by enabling them to showcase products through video content, receive orders and manage fulfilment from a single dashboard without relying on multiple intermediaries.
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