Nigerian telecommunication companies have recorded a 15.46 percent increase in average revenue per user (ARPU) in the first quarter (Q1) of 2025, reversing a trend of successive quarterly declines.
ARPU shows the profitability of a product based on the amount of money that is generated from each of its users or subscribers, Investopedia says.
The average combined ARPU of Airtel Nigeria and MTN Nigeria rose to $2.24 in Q1 of 2025, up from $1.94 in Q1 2024.
This increase followed the Nigerian Communications Commission (NCC)’s recent appr