The Board of Picture Retailers Promotion Restricted (IMPR), the writer of PRNigeria and Financial Confidential, has accredited strong measures and insurance policies meant to reposition the corporate from 2024.
The Board, in its digital assembly, resolved to alter its editorial and business modus operandi within the new 12 months to maintain the corporate’s standing as one of many main built-in media organisations in Nigeria.
Abdulrahman Abdulraheem is now the Managing Editor and Head of Media and Editorial Companies; Sa’advert Shuaib is the Normal Supervisor, Human Assets and Finance, and Mohammed Dahiru Lawal, Head of Innovation and Particular Tasks.
Board Chairman, Dr Sule Yau Sule stated the corporate’s achievements in 2023 known as for celebration, including that IMPR is now a model identify in Public Relations, Growth Journalism and Truth-check in Africa and throughout the globe.
Sule recalled that the corporate efficiently hosted a sequence of actions, together with the publication of books and analysis on nationwide safety. It additionally hosted the Safety and Emergency Administration Awards (SAEMA), Spokespersons’ Communication Awards (SCA), Arewa Stars Awards (ASA) and the Financial Confidential Summit.
The chairman, nonetheless, noticed that IMPR’s income earnings aren’t commensurate with its accomplishments, productive applications and initiatives, including a must have a clientele for retainership companies.
“We must always not proceed to function like a charity organisation however as a severe enterprise enterprise the place we should earn income for our operations. The administration ought to, due to this fact, work in direction of translating goodwill into monetary patronage by designing and fixing charges for its companies,” he added.
The Deputy Chairman of the Board, Alhaji Yusuf Ali, corroborated the place and acknowledged that the key stakeholders must be transformed to shoppers to learn from the companies of the built-in communication outfit.
“IMPR ought to develop commonplace service charges for adverts, particular experiences and different consultancy companies by getting into into retainership with governments in any respect ranges and monetary establishments within the personal sector for clientele. The stakeholders ought to know that IMPR is in enterprise,” Ali stated.
Managing Director/CEO, Mallam Yushau A. Shuaib, introduced the corporate’s important actions and breakthroughs in 2023. He knowledgeable that along with the PRNigeria Centre in Abuja and Kano State, there’s a plan to open one other workplace in Ilorin, Kwara State, to develop mentorship and advocacy programmes.
“With over 20 workers at our PRNigeria Centres in Abuja and Kano, most of them graduates and licensed members of the Nigeria Institute of Public Relations (NIPR). We efficiently undertook groundbreaking analysis initiatives, consciousness campaigns, investigative experiences and fact-checking.
“By our capability constructing programme, we mentored 34 interns, principally mass communication college students, on sensible abilities of journalism and PR. Additionally in 2023, with the assist of NITDA and the Wole Soyinka Centre for Investigative Journalism (WSCIJ), we educated 109 youths and ladies on digital instruments for communication and different fashionable abilities.
“Additional, whereas NIPR accredited the internet hosting of Nationwide Spokespersons Awards, we bagged African SABRE Award on the Convention of the Africa Public Relations Affiliation (APRA) in Zambia; Golden World Award of the Worldwide Public Relations Affiliation (IPRA) in Spain; Certificates of Excellence at World Public Relations Discussion board (WPRF) in India, and so on,” he stated.
Mr Shuaib additionally introduced that the three-year undertaking with the WSCIJ with assist from the MacArthur Basis will finish in 2024. Others on the board assembly have been Mr Ewache Ajefu (Director), Alhaji Ismailia Sani (Director), Barr. Yunus Abdulrahman (Secretary/Authorized Adviser) and Mohammed Dahiru Lawal (IMPR workers member).
Picture Retailers, additionally the writer of Spokespersons’ Digest, Emergency Digest, Tech Digest, Well being Digest and Arewa Agenda, was declared the Most Inventive Public Relations Company worldwide by the International Creativity Index (GCI) in 2020.