Golden Terra Soya Oil stole the spotlight at the 19th edition of the prestigious Lagos Advertising & Idea Festival (LAIF) Awards, held over the weekend.
With the theme “Staying A’LAIF,” the event brought together the brightest minds in Integrated Marketing Communications (IMC), but it was Golden Terra that captured the essence of the evening.
The brand’s revolutionary Pour Pure Love campaign not only sparked widespread conversation but also clinched the highly coveted Best Campaign of the Year Award in the FMCG category. This triumph placed Golden Terra at the forefront of the industry, celebrating a campaign that struck a deep chord with Nigerian audiences.
More than just a marketing initiative, Pour Pure Love became a heartfelt movement. Centered around themes of care, togetherness, and nourishment, it resonated with the core of the Nigerian family, highlighting how meals transcend sustenance to become moments of love and bonding. Through its compelling storytelling and culturally rich messaging, the campaign demonstrated Golden Terra’s commitment to enriching lives—one meal at a time.
Lanre Adisa, President of the Advertising Agencies Association of Nigeria (AAAN), praised such campaigns during his opening remarks, calling the LAIF Awards a platform to “celebrate dreams and creativity that inspire the world.” The Pour Pure Love campaign perfectly embodied this vision, bringing innovation, authenticity, and emotion to Nigerian advertising.
Probal Bhattacharya, Chief Marketing Officer of TGI Group, reflected on the campaign’s success: “‘Pour Pure Love’ is a testament to our belief that a brand can do more than just sell a product. It’s about crafting stories that resonate with people’s lives and aspirations. This campaign honors the world’s moms, celebrating the warm, nourishing meals that not only feed our bodies but our souls. Winning Best Campaign of the Year underscores the deep emotional connections this campaign has fostered, evoking nostalgia and a profound appreciation for a mother’s love.”
In addition to the top honor, Golden Terra also won Best Film in the Food and Consumables category, further cementing its position as a leader in the industry. These awards celebrated not only creative excellence but also the powerful impact of a campaign that inspired and uplifted.
As Golden Terra continues to pour love and innovation into every project, this historic win serves as both a celebration and a call to aim even higher. With its legacy now etched in LAIF history, the brand remains committed to creating campaigns that don’t just stand out but truly make a difference.
Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and produced in Nigeria. Rich in PUFA (Polyunsaturated Fatty Acids), it offers numerous health benefits, including reducing cholesterol, improving heart health, enhancing brain function, and supporting muscle strength. Trusted by discerning consumers, Golden Terra brings an unmatched balance of taste and health to every dish. Available in a variety of sizes, including 45ml and 1000ml pouches, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.