Renowned behavioural health sociologist and expert in adolescent mental wellness, Oluwakemi Adebisi Abuka (MSc), has called for policy measures to regulate the exposure of young adults to substance-related advertisements on social media platforms in order to promote a safer and healthier digital environment.
Her research contributions have significantly enriched the field of adolescent behavioural health. Her recent study, “Substance Abuse among Young Adults and the Contributing Factors of Social Media in the United States,” offers a comprehensive analysis of how social media influences substance use behaviours among young adults.
This work, which employs both quantitative and qualitative methodologies, provides crucial insights into the mechanisms through which social media impacts substance use, such as peer pressure, exposure to substance-related content, and targeted advertisements.
The study’s findings are instrumental in shaping interventions and policies aimed at mitigating these negative influences.
According to the expert, who has been making significant strides in the field of pediatric behavioural health through her sociological and public health approach in the United States, sociological approach to substance abuse among young adults is particularly noteworthy.
Her research emphasises the complex interplay between social media usage and substance use behaviours, providing a nuanced understanding of how digital environments shape young adults’ decisions and attitudes towards substance use.
By identifying key social media factors that contribute to substance abuse, such as peer influence and targeted advertising, Ms. Abuka’s work offers practical recommendations for parents, educators, and policymakers to address this pressing issue. For instance, her research suggests implementing digital literacy and substance abuse prevention programmes in educational institutions to equip students with the skills to critically evaluate online content and resist peer pressure. She also advocates for greater parental involvement in monitoring social media use and open communication about the risks associated with substance-related content.
Abuka also emphasised on understanding and improving the mental health outcomes of adolescents, particularly those dealing with Autism Spectrum Disorder (ASD), Attention Deficit Hyperactivity Disorder (ADHD), and other mental health challenges is the way to achieve a sane society.
With over a decade of experience in both academic and practical settings, her work at Devereux Advanced Behavioral Health in New York since 2022 exemplifies her commitment to providing care and fostering positive social connections among young individuals.
Abuka’s career began with her tenure in the Ogun State Civil Service in Nigeria, where she served in various capacities, including the Ministry of Local Government & Chieftaincy Affairs and the Ministry of Budget and Planning. This diverse experience honed her skills in management and strategic planning, laying a solid foundation for her subsequent endeavors in behavioral healthSince joining Devereux Advanced Behavioral Health, she has played a pivotal role in ensuring that individuals under her care become positive, productive, and socially connected members of their communities.
Her responsibilities include documenting youth development, addressing psychological and medical needs, and employing therapeutic techniques to manage anxiety and behavioral issues.
Her proactive approach and dedication to continuous learning through professional training underscore her effectiveness as a direct care professional.
Additionally, Abuka’s co-authored publication on “Enhancing Adolescent Mental Health Outcomes through Integrated Technology (AI) Innovations in the United States” showcases her forward-thinking approach to mental health care. This research highlights the potential of AI-driven technologies to improve diagnostic accuracy, personalize treatment plans, and enhance overall mental health outcomes for adolescents. Her work demonstrates the critical intersection of technology and mental health, advocating for innovative solutions to longstanding challenges in the field.