Come On Naija, a Nigerian media production company, has announced plans to take Nigerian storytelling to a wider global audience through the development of culturally relevant films, entertainment properties and creative partnerships.
The company, which specialises in film and multimedia production, is seeking collaborations with brands, institutions and filmmakers to develop bespoke content and entertainment projects that connect authentically with audiences while showcasing Nigeria’s cultural heritage and creative potential.
Its Chief Executive Officer, Mrs Olawumi Fajemirokun, said the company was committed to transforming compelling Nigerian stories and cultural experiences into professionally developed intellectual properties with the capacity to attract audiences across Nigeria, Africa and the international market.
Fajemirokun explained that Come On Naija operates at the intersection of entertainment, culture, media and the creative economy, providing a platform for identifying untold stories, developing intellectual property, building creative and commercial partnerships, and producing quality content.
She said the company was established to address the gap in the documentation and presentation of Nigeria’s rich cultural heritage and human experiences, noting that many compelling stories remained underdeveloped or had not received the production quality required to compete on the global stage.
“Nigeria possesses one of the world’s richest reservoirs of human stories, traditions, entrepreneurial experiences, historical events, personalities, communities and cultural expressions. Yet many of these stories remain undocumented, underdeveloped or presented to audiences without the scale and production quality they deserve. Come On Naija exists to close that gap,” she said.
According to her, the company’s business model also creates opportunities for brands, investors, distributors, cultural institutions and audiences to participate in different aspects of the creative value chain.
Fajemirokun noted that Come On Naija’s commitment to quality storytelling had received international recognition, with the company winning three awards at the Toronto International Nollywood Film Festival (TINFF) in Canada.
She described the recognition as an affirmation of the company’s emphasis on authentic storytelling, high production standards and the ability of Nigerian narratives to resonate with international audiences.
Among its notable productions are Afamefuna: An Nwa Boi Story, described as the first feature film to explore the Igbo apprenticeship system, and Iwe Ala: An Ojude Oba Story. Both productions have attracted positive reviews and appreciation from audiences for their exploration of Nigerian traditions and cultural experiences.
Fajemirokun said the company’s storytelling philosophy was anchored on five principles: authenticity, excellence, entertainment, cultural preservation and global relevance.
She explained that the approach was driven by the belief that stories should retain their local identity while exploring universal themes and emotions capable of connecting with audiences beyond geographical and cultural boundaries.
Beyond filmmaking, she said Come On Naija was also committed to cultural preservation through research, documentation and the production of films that explore Nigeria’s diverse traditions, histories and cultural expressions.
She added that the company would continue to explore opportunities for collaboration with individuals and organisations interested in developing original content and promoting Nigerian creativity to the world.
Through its expanding portfolio, Come On Naija hopes to contribute to the growth of Nigeria’s creative economy while creating a stronger platform for local stories to gain international visibility.
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